Royce Redfearn

Fort Worth, TX | October 2023 – Present

Led the adoption and implementation of Vue.js to enhance frontend capabilities across web applications.
Served as Scrum Master, facilitating Agile development, refining backlogs, and ensuring adherence to best practices.
Acted as subject matter expert for frontend technologies (CSS, JavaScript, WordPress, Vue.js), providing guidance and support on UI/UX concerns.
Developed dynamic websites, modules, and interactive components for various platforms (WordPress, Drupal, Symfony, Vue.js), adhering to design specifications and ensuring seamless integration.
Conducted comprehensive SEO analysis and implemented data-driven optimizations to improve search engine rankings and increase organic traffic.
Collaborated effectively with designers, developers, and stakeholders to translate concepts into functional web solutions.
Leveraged expertise in HTML5, CSS, Bootstrap, TypeScript, and JavaScript to build responsive and visually appealing user interfaces.
Demonstrated proficiency in object-oriented PHP frameworks (Symfony, Drupal) to develop robust, scalable, and secure backend systems, integrating with databases and implementing APIs.
Utilized Git for version control, maintaining a well-organized codebase, and actively participated in code reviews.

April 2023 to June 2023

Worked with the SEO manager to create and implement a website growth strategy, resulting in a traffic explosion and use as a case study for the SEM industry.
Developed logic in an ASP.net environment on Azure dev services to dynamically create specialty pages and sitemaps with custom content via JSON / Scriban variables.
Collaborated with cross-functional teams, including designers and backend developers, to deliver feature-rich applications.

April 2014 to November 2022

Analyzed stakeholder requirements to architect and develop responsive solutions, leading the development of scalable, version-controlled PHP applications, API endpoint creation, and e-commerce integrations.
Leveraged expertise in planning, developing, and maintaining an array of websites, crafting custom WordPress themes and plugins, modernizing Sitefinity, and creating tailored applications.
Prevented malicious attacks by implementing measures to block SQL injections, cross-site scripting (XSS), cross-site request forgery (CSRF), implementing SSL/TLS encryption, installing firewalls, enforcing IP blacklisting/blocking, compartmentalizing sensitive data, active server monitoring, scheduled backups, and software updates.
Crafted email marketing templates, making design and frequency recommendations, increasing subscriber base by 700% and doubling the average campaign’s CTR.
Developed a custom CMS platform for the TRWD's Storm Drain Adoption Initiative, building a dynamic data-driven map displaying over 30,000 storm drains, which automatically zooms to the user's location and utilizes dynamic clustering.
Integrated Shopify to outsource PCI DSS compliance, with database updates performed after successful transactions via webhook.

June 2010 to April 2014 | December 2022 to April 2023

Successfully managed a small business that provided a range of services, including hosting, domain registration, web development, graphic design, content management, and SEO/SEM.
Created responsive e-commerce websites, billing systems, and custom data entry applications using the LAMP stack and other hosting platforms.
Created custom themes and plugins for various CMS platforms, including WordPress, Magento, Drupal, and Shopify.
Performed API integrations, connected webhooks, established version control, and implemented authentication/authorization systems.
Registered domain names, configured DNS records, created hosting accounts, and set up email.
Consulted with clients to determine goals and develop action plans, including scopes of work, project phases, and timelines.

October 2012 to May 2013

Worked as an in-house WordPress developer, building custom themes, plugins, and post types in a multisite environment (WPMU).
Designed and developed a variety of custom websites, themes, and WordPress plugins as per industry requirements.
Created custom WordPress “Brand Tool Boxes” and support platforms for brands including Fossil Inc., Skagen, Relic, adidas, Burberry, Armani Exchange, Emporio Armani, DKNY, Michele, Zodiac, Karl Lagerfeld, Marc by Marc Jacobs, and Diesel.
Created a custom plugin & API, with an accompanying web app, which takes watch model or SKU and delivers instructions based on the watch movement.
Built, migrated, and deployed the “Switchboard”, Fossil’s intranet site for employees with more than 3,000+ users.
Created sites in Apache on the LAMP stack, adding .conf files, troubleshooting site issues, adding modules, and restarting services.
Facilitated client WordPress training, site documentation, upgrades, and maintenance.

April 2011 to October 2011

Designed UI in Photoshop/Illustrator, wrote the prototype in HTML5, CSS3, JavaScript, and assisted in implementing code into an ASP.NET platform using Visual Studio Code.
Assisted in troubleshooting and building in the ProStores System, while building out Magento Enterprise platform for data migration.
Implemented networking sites APIs to feed promotions, including Groupon, Living Social, KGB Deals, Facebook Deals, etc.
Designed and coded HTML email blasts using A/B testing utilizing MailChimp.
Provided content enhancements for SEO, suggested product bundles, and assisted in Commission Junction functions for SEM.
Provided technical support for the entire office, including T1 upgrade, IP phone system, QuickBooks/Fishbowl Integration, wireless networked printing, and Network Attached Storage (NAS).

September 2009 to June 2010

Developed an entire brand presence from scratch, including printed marketing, e-commerce integration, and product photography.
Worked to automate server processes, network computers, modified the information hierarchy, created signatures; troubleshooting included any or all hardware/software issues.
Created printed ads, website graphics, email blasts, vector graphics for CAD processing, and initiated marketing campaigns.
Developed custom WordPress themes and plugins.
Working in PHP, HTML, CSS, JavaScript, MySQL, phpMyAdmin, integrated clients' entire database with the website, importing 800+ products, photographing and retouching all images before optimization and upload.

March 2006 to September 2009

Developed numerous client websites using proprietary templates, custom PHP/HTML/CSS/JavaScript, or a combination thereof in a high-intensity environment.
Completed the design and construction of a redesigned template structure for a custom CMS with over 8,000 users.
Created Logos and other graphics using Photoshop and Illustrator.
Took artist renderings to create HTML emails that were mass emailed out.
Developed and maintained the company’s website, as well as hundreds of other sites, diving into pre-existing ASP.NET, PHP, and other frameworks.
Operated as DNS manager to ensure the pointing of name servers, advanced A records, and MX records.