Understanding your goals, looking at history, the players involved and most importantly the context. Messaging comes at many levels, and learning from past mistakes is of utmost importance.
Things to Consider
Printed marketing is often the first line any business has in making an impression. The primary goal of a print campaign is to generate interest! My focus is on conveying the same brand image across all mediums to ensure the user gets the same feeling, no matter where they find you.
Search Engine Optimization
Any website I build has organic SEO in mind, making full use of alt and title tags wherever appropriate. I will also not use the H1 tag more than once on a page, and am a believer in using Meta Descriptions... If you'd like to take it a step further, allow me to run Adwords campaigns. I always set benchmarks to track progress along the campaign and can make necessary course corrections to boost conversions.
Many agencies focus purely on design, without having the bandwidth or resources to handle web development projects. Let me help! I love taking a concept or PSD and running with it to create a beautiful modern website.